Of late he is keeping his right brain well hydrated by working as a freelancer and consultant for a variety of clientele and in multiple capacities: Director of user experience for an upcoming online service application with global aspirations; creative direction and product development for a vanguard publishing house; brand architect and communication strategist for a legacy foundation; and never missing the opportunity to design for the occasional artist catalogue.
Co-founded the visual communication studio, FDTdesign, offering brand and web applications and design, apps and e-commerce, editorial design, annual reports and marketing campaigns.
Managed several accounts at once, collaborated with both internal team and clients to aptly assess needs and requirements to develop proposals, budgets, and project timelines. From strategy and idealization, concept presentations and development to the delivery of each project, we developed many notable brands, marketing campaigns, music packaging, interactive applications and so on. Assumed many key roles ensuring success for clients such as the New York Road Runner Club, David Byrne, Rosie O’Donnell, Opera Solutions, Toy Industry Association, Toy Fair, New Jersey Society of CPAs, Maserati USA, Canon, Warner Bros. Records.
In just over a year as Creative Director, I was instrumental in helping Neokom with building a multi-million dollar web design agency.
Lead a strong team of IA, UI and UX designers, Programmers and Contents Strategists. Developed user-centric and content-rich websites and e-commerce for some of the most recognized names in sports and beyond such as the NHL, IAAF, USBC, Women’s Sports Foundation, Fleer Skybox, DC Comics, Coca-Cola, RC Cola, among others.
Responsible for Art Direction and design for corporate brand development and visual communication programs for clients such as Viacom, US Olympic Committee, MLB, NHL, NBA, MLS, NFL among many others.